Alex & Gastón

The Artois Probability

Stella Artois is one of the oldest beer brands in human history, dating back to 1366. With that in mind, the Artois Probability campaign calculates the likelihood of the beer featured in historical paintings actually being Stella Artois by crossing art history data with brand history data. The probability is based on containers, hue, location, and competitors. Once these data points are crossed, it can be safe to say that these beers portrayed are Stella Artois. The campaign strategy is for art and beer enthusiasts, inviting them to uniquely experience the brand's history.

Agency GUT

Client Stella Artois

Awards

Cannes - 1 Grand Prix, 2 Gold, 2 Silver

D&AD - 1 Yellow, 2 Graphite

OneShow - 1 Gold, 1 Silver, 1 Bronze

Andy's - 1 Gold

Clio - 1 Gold, 1 Bronze

Adage Creative Data Campaign of the Year

#14 Best Ad 2023

El Sol - 1 Grand Prix, 2 Gold

Diente (Arg) - 1 Titanium, 5 Gold, 3 Silver, 3 Bronze